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Vinish Garg writes that being design-driven may not be a good idea as design is secondary in the org.

Design is secondary in the design-driven organizations

  • design, leadership, UX
  • March 9, 2022

If we take design-driven to be the default, we might see the bigger picture a lot more clearly.

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Vinish Garg shares their dream design team and why he selected them in this team.

What is your dream design team?

  • design, product content strategy, product management, UX
  • March 8, 2022

Designing a team is about selecting people in specific roles and how they can work together.

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Vinish Garg explains the scope and the role of UX writing which is far more than enabling the actions on the product interface.

UX Writing is planning content beyond the actions and interactions on the interface

  • design, product content strategy, UX, UX writing
  • March 1, 2022

UX writing builds trust, enable sales, and takes the customer journey forward.

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Systems-driven content supply chain which means system thinking for content strategy, says Vinish Garg.

A systems-driven content supply chain is the life blood of customer experience

  • content design, product content strategy, System thinking, UX
  • April 22, 2021

After working with many product teams worldwide as a content strategist or design lead, or sometimes as a product manager for smaller teams, I realize that I was working with them without a title.

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Common sense business and onboarding design, as VInish Garg shares many examples including Eventbrite, PayU, Medium, MailChimp, Townscript, and more.

26 Examples of how Common Sense Business tops AI, ML, GPT-3

  • content design, design, product content strategy, product management, Product marketing, SaaS, UX
  • July 19, 2020

Lockdown gave me a chance to throw a net in the tech ocean, and here is a quick list of plastic bottles that add to the massive tech debt in the world.

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Vinish Garg reviews Hey.com for its design, UX, and usability, and writes that it is a poorly designed product.

Hey.com! Where is the design?

  • content design, product sense, UX, UX writing
  • June 28, 2020

We see more stories for why Hey may not work than why Hey might work, but I have different reasons for not using Hey.

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Code. To Design. To Narrative.

  • design, Product marketing, UX
  • June 13, 2020

We have a Github for code and a Figma for design. Do we have such a decentralized way to design the narrative?

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Vinish Garg uses the Intercom pricing page example in a post on product content strategy for a SaaS pricing page.

Product content strategy—for the SaaS pricing page

  • content design, product content strategy, Product marketing, SaaS, UX
  • June 4, 2020

Not many product content strategists talk about their role in SaaS pricing pages.

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Vinish Garg says that the right investments in product positioning are so important for the product.

Not investing in product positioning is a disrespect to the product itself

  • product management, Product positioning, UX
  • May 2, 2020

Product positioning is an extension of the strategic brand narrative and it should be well-thought, research-driven, and respected.

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Vinish Garg hosts an invite only dinner in Chandigarh, to invite the design leaders in the region to discuss products and our work.

8Knorks—design around dinner, in Chandigarh

  • content design, events, UX
  • June 17, 2019

8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints.

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Recent Posts

  • Product positioning and the product—two short stories
  • Copying a product or copying a business
  • Designers’ burnout—we need to frame it better
  • Established brands’ internal struggles—not doing enough?
  • Speed is not in faster shipping

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    Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.