Hey.com! Where is the design?
- content design, product sense, UX, UX writing
- June 28, 2020
We see more stories for why Hey may not work than why Hey might work, but I have different reasons for not using Hey.
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Code. To Design. To Narrative.
- design, Product marketing, UX
- June 13, 2020
We have a Github for code and a Figma for design. Do we have such a decentralized way to design the narrative?
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Product content strategy—for the SaaS pricing page
- content design, product content strategy, Product marketing, SaaS, UX
- June 4, 2020
Not many product content strategists talk about their role in SaaS pricing pages.
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Time. We may never have it again
- work
- May 4, 2020
We have time today. This was not the way we wanted time for ourselves but let us accept that we have something and in such abundance that people in the last few generations could never afford to have.
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Not investing in product positioning is a disrespect to the product itself
- product management, Product positioning, UX
- May 2, 2020
Product positioning is an extension of the strategic brand narrative and it should be well-thought, research-driven, and respected.
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Our decisions framework
- leadership, System thinking, trends and practices
- April 2, 2020
We have technology frameworks for Javascript, and we have design systems too. Do we have a decision frameworks too?
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Pixel-assured before pixel-perfect
- design
- July 5, 2019
Designers are hooked to design pixel-perfect layouts.
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8Knorks—design around dinner, in Chandigarh
- content design, events, UX
- June 17, 2019
8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints.
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Digital design services agencies—A radical perspective required
- product management, UX, work
- May 26, 2019
The bottomline for a digital design services agency is to ‘win a project’ and start drawling lines and writing code as soon as possible.
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The UX battles — pixels and dollars
For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?
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