product content strategy Archives - Page 3 of 4

Vinish Garg writes that customer journey and user goals are overrated and content strategy can rescue the product design teams for the right goals.

Sometimes, customer journey and the user goals are overrated—content strategy comes to the rescue

content design, product content strategy, UX
March 24, 2022

Content strategy helps you plan for the customer’s intent and their hidden goals for specific moments too, and not only for their ultimate goal.

Vinish Garg writes that our work in content strategy and in content design are certainly technical work.

Our job in content strategy and content design is a technical job

content design, design, product content strategy
March 23, 2022

Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable.

Vinish Garg writes on content types and their role in message, design, and interactions.

Content types for modern interface—a hierarchy of interactions, integrations, intersections

content design, design, product content strategy
March 21, 2022

Many modern products build content interface on top of content types because either the consumers’ interaction models are complex or the use cases are highly audience-centric.

Vinish Garg shares what surprised them most in technology work so far.

What surprises us in our technology work

design, product content strategy
March 17, 2022

I underestimated the role of domain expertise in technology work.

Vinish Garg explains what is product content strategy and how it helps a product.

What is product content strategy, how it helps a product

product content strategy, Product marketing, SaaS, UX
March 16, 2022

Product content strategy is such an exciting intersection of product marketing, product onboarding, content design, and brand positioning.

Vinish Garg writes that finding and questions is more important than finding answers.

Finding the questions, and not the answers

content design, product content strategy, product management, product sense, UX
March 15, 2022

Many products die because of the lack of conversations in the product team.

Vinish Garg shares some examples of how product content strategy and content design help an organization when they are in a crisis.

How product content strategy can help a product respond to a crisis

product content strategy, System thinking, UX
March 11, 2022

My mind would be busy to do something, I will be happy if something validates it and stops me.

How content and design leaders can set up cross-functional collaboration in an organization.

Content and design leadership, and cross-functional collaboration

leadership, product content strategy, product management, Uncategorized, UX
March 10, 2022

For example, how they sense an urgency, or the need to talk to the product team?

Vinish Garg shares their dream design team and why he selected them in this team.

What is your dream design team?

design, product content strategy, product management, UX
March 8, 2022

Designing a team is about selecting people in specific roles and how they can work together.

Vinish Garg explains the scope and the role of UX writing which is far more than enabling the actions on the product interface.

UX Writing is planning content beyond the actions and interactions on the interface

design, product content strategy, UX, UX writing
March 1, 2022

UX writing builds trust, enable sales, and takes the customer journey forward.

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Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.