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Systems-driven content supply chain which means system thinking for content strategy, says Vinish Garg.

A systems-driven content supply chain is the life blood of customer experience

  • content design, product content strategy, System thinking, UX
  • April 22, 2021

After working with many product teams worldwide as a content strategist or design lead, or sometimes as a product manager for smaller teams, I realize that I was working with them without a title.

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Common sense business and onboarding design, as VInish Garg shares many examples including Eventbrite, PayU, Medium, MailChimp, Townscript, and more.

26 Examples of how Common Sense Business tops AI, ML, GPT-3

  • content design, design, product content strategy, product management, Product marketing, SaaS, UX
  • July 19, 2020

Lockdown gave me a chance to throw a net in the tech ocean, and here is a quick list of plastic bottles that add to the massive tech debt in the world.

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Vinish Garg uses the Intercom pricing page example in a post on product content strategy for a SaaS pricing page.

Product content strategy—for the SaaS pricing page

  • content design, product content strategy, Product marketing, SaaS, UX
  • June 4, 2020

Not many product content strategists talk about their role in SaaS pricing pages.

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Teodora Petkova interviews Vinish Garg on design, content strategy, customers, and designing delight.

Design for hero, strategically—a guardian of an intent

  • design, leadership, product content strategy, work
  • November 16, 2018

Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for a dialogue and it was such a joy to myself.

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Vinish Garg says that we cannot separate the value of content from the value of design in digital products.

Content value—you cannot separate it from the design value

  • content design, design, product content strategy, Uncategorized, UX, UX writing
  • September 25, 2018

Content lives in design and design communicates via content.

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Getting started on the strategy brand narrative, by Vinish Garg.

Getting started in the strategic brand narrative

  • leadership, product content strategy, UX
  • June 2, 2018

Every brand starts with a few select words to communicate its what and why.

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Vinish Garg shares an experience of a content strategy kick-off meeting with a new client.

A content strategy project meeting in a rapid fire mode

  • product content strategy, Uncategorized
  • November 17, 2017

“Ok, I want to know how critical this rebranding is for your business.”

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    Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.